The verdict is in: Chocolate has officially gone from sinful to unstoppable. But that’s not all: Studies have come out demonstrating the health benefits of flavanoids often contained in dark chocolate.
Sales are soaring (dark chocolate sales were up 40 percent in 2014, and entrepreneurial opportunities are rich with promise.
“Chocolate is more popular today than ever before. So stop drooling and take a bite of the action. Dark, artisanal, organic, socially responsible and nutraceutically enhanced chocolates are especially hot varieties.
Opportunities also exist in chocolate cafes, chocolate fountains and chocolate education, such as tastings. And you can’t go wrong with basics like chocolate snacks or a shelf-stable ganache.
“The world of chocolate is wide open for anyone to succeed if they take the right steps.”
Thinking of launching your own brand of chocolate? Follow these tips:
- Ask yourself three key questions. “Ask yourself, ‘Where am I now, where do I want to be and how do I get there?'”
- strategic forecasting and tracking trends in the chocolate industry. When answering, refrain from comparing yourself to the competition. Instead, focus on your strengths and your distinguishing qualities.
- Pool your resources. Have enough money in the bank to last you at least six months out, and form a board of advisors who can offer unbiased advice and suggestions.
- When forming your board, don’t limit yourself to experts within the chocolate industry. Even people from outside of the industry can offer great insight.
- Love what you do. “For every entrepreneur, it’s always going to be harder than you think it is, and you have to have great love and passion.
- “Don’t just chase chocolate because you think you’ll make money.
- Keep your eyes wide open. Chocolate, in general, will never lose its appeal, but studies, research and taste buds can change with each passing year, bringing certain types or flavors of chocolate to the forefront.
- In order to keep up with these trends, the importance of living consciously. “Don’t have blinders on to other industries because that’s often from where the best ideas come,”
- “Look at technology and make analogies into our world. Look at art. Go into a container store and look at convenience.
- Is there a way to package a chocolate bar that peels like a banana so you can get at it more easily without unwrapping it?
- . You need to look everywhere for trends, and you’ll easily then be leading the market instead of following.”
- Believe in yourself and your product. “If you think your idea is ahead of its time, chances are that it’s a great idea
- . “It’s just a matter of letting people know why they need it and why it’s different and better.”